The Method / Phase 2
02
Weeks 5–8 · Toward 50 - growing your community

Outreach & Invitation

Build awareness using multi-channel campaigns and community partnerships, targeting unchurched neighbors and the next generation.

What to do in this phase

4 key steps

These are the same items you can check off in your progress tracker.

Know your community deeply

Conduct a needs assessment, including digital surveys. Analyze for trends (mental health support, family needs) so your outreach truly resonates.

Try this: Run an online poll asking about real spiritual and practical needs.

Launch multi-channel campaigns

Use flyers, personal invitations, social media, and SEO-optimized content. Partner with local organizations and run targeted ads with engaging video.

Try this: A focused ad budget can drive 8–15 inquiries per week - track cost per inquiry.

Leverage relationships & networks

Equip every team member to invite. Personal stories shared online and in person outperform any flyer.

Try this: Train the team on simple invitation scripts; each member brings 3–5 guests.

Promote online with a content strategy

Post short videos, testimonies, and devotionals. Optimize for the platforms your community actually uses.

Try this: Schedule about 3 posts per week and build a following before launch.

What good looks like

  • 500+ outreach impressions
  • 50–75 interested guests in the pipeline
  • Each team member invites 3–5 people
  • Email/contact list of 100+
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