02
Weeks 5–8 · Toward 50 - growing your community
Outreach & Invitation
Build awareness using multi-channel campaigns and community partnerships, targeting unchurched neighbors and the next generation.
What to do in this phase
4 key steps
These are the same items you can check off in your progress tracker.
Know your community deeply
Conduct a needs assessment, including digital surveys. Analyze for trends (mental health support, family needs) so your outreach truly resonates.
Try this: Run an online poll asking about real spiritual and practical needs.
Launch multi-channel campaigns
Use flyers, personal invitations, social media, and SEO-optimized content. Partner with local organizations and run targeted ads with engaging video.
Try this: A focused ad budget can drive 8–15 inquiries per week - track cost per inquiry.
Leverage relationships & networks
Equip every team member to invite. Personal stories shared online and in person outperform any flyer.
Try this: Train the team on simple invitation scripts; each member brings 3–5 guests.
Promote online with a content strategy
Post short videos, testimonies, and devotionals. Optimize for the platforms your community actually uses.
Try this: Schedule about 3 posts per week and build a following before launch.
What good looks like
- 500+ outreach impressions
- 50–75 interested guests in the pipeline
- Each team member invites 3–5 people
- Email/contact list of 100+
