03
Weeks 9–12 · Toward 50 - a memorable front door
Launch & Welcome
Deliver a hybrid launch with strong hospitality and relentless follow-up.
What to do in this phase
4 key steps
These are the same items you can check off in your progress tracker.
Plan an engaging hybrid service
Include worship, a clear gospel message, and obvious next steps; stream it live. Keep it tight - about 60–75 minutes.
Try this: Rehearse with full tech checks the week before.
Prioritize hospitality & inclusion
Train a welcome team for both in-person and online guests. Use digital check-in and offer a warm welcome gift.
Try this: Greet within 10 seconds; have a real conversation within 3 minutes.
Follow up with a personalized system
Capture every contact and run a 48-hour follow-up cadence: same-day thank-you, next-day personal call, value email, and a week-two re-invite.
Try this: Good follow-up can lift return rates from ~15% to 50–60%.
Evaluate and adjust with data
Gather feedback via short surveys and review attendance metrics weekly; pivot quickly.
Try this: Review every week for the first six weeks.
What good looks like
- 50+ at launch
- 80%+ of guests' contact info captured
- 60% return within four weeks
- Service runs 60–75 minutes
